Google Ranking Algorithm Update – How to take benefit:

On Saturday 21st August, 2010 Google released another important update in their ranking algorithm. After this update search queries that are more focused towards specific site/brand will get more than one search results from one site on first page! The example that was demonstrated by Google [exhibitions at amnh] contained almost 7 links from a [...]

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How To Enhance Your SEO Performance with Rich snippets

How To Enhance Your SEO Performance with Rich snippets

Enhance Your SEO Performance with Rich snippets: Rich Snippets give users convenient summary information about their search results at a glance. Google tries to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is [...]

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Understanding Customer Experience

Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce sites, customers are more conscious than ever. Here are some quick facts about customer [...]

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What we can learn from Microsoft’s Twitter Strategy?

In a recent white paper by Microsoft on social media marketing, it unveiled some of their social media strategies i.e. what they think about social media and how they slowly learnt the social media tactics and leveraged the various social media platforms for their benefit. Social Media marketing require careful planning, according to the Microsoft [...]

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Microsoft’s Facebook Strategy, What is in it for Social Media Marketers?

We all know the tremendous potential of traffic, brand promotion and customer interaction on facebook. And it is always good to explore new ways to benefit even more from this social media platform by studying and analyzing the tactics of big brands. This article is a sequel of my articles aimed at analyzing Microsoft’s Social [...]

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If you have a blog, You Must Ask yourself these Questions

For professionals in every discipline be it IT or not, blogs are not uncommon or unknown.  Blogs are —a simple way of carrying a message, be it a piece of interesting news, some pictures of interest, or a video. They are easily set up on any number of platforms and provide individuals and companies with [...]

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seo-team-structure

How to develop a SEO team:

Search Engine Optimization is not a single man’s job, unless you are only concerned with SEO analysis. But to put SEO best practices in action, one has to develop a sound strategy and solid team to put his knowledge in action. It is a common saying that “With Execution the best Plan is a Total [...]

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How to blog

I have recently created a video covering the tips to efficient blogging and get long term success, I hope you will like it.

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Link Building Guide – Step 1

Link Building Guide – Step 1

Back Link Analysis: Before building links for your website or blog, you need to be good at Back Link Analysis. It is important that you can distinguish good & credible sites from spammy ones. A good and credible site is one that has authority and user acceptance in its niche and people do not just [...]

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Internet Marketing Glossary

Below are the terms and phrases that are common in Internet Marketing World and are randomly used by writers but can easily irritate or horrify a newbie ! I also use may abbreviations and terms in my blogposts and thought it to be a good idea to define and collect all those terms once in for all. I will [...]

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