- Titles & categories optimized for keywords
- Chronological press release archives
- Site search that saves user queries for later analysis
- Share/Save bookmarks
- Subscribe RSS Feed
- Optimized newsroom content: press releases, past media coverage, events, case studies, white papers, archived webinars, images, videos and audio
- Cross link using keywords to related pages on main web site
Publishing content to a newsroom typically follows a process. To realize the SEO benefits in the most efficient way, make sure those responsible for adding content are trained on basic SEO and include keyword optimization as part of the newsroom update process. Following factors are also noteworthy
- Research a keyword glossary
- Keyword optimize title tags (dynamic AND hard coded)
- Keywords optimize category names
- Use keywords in document titles, directory names, file names
- Add social links: make it easy fo readers to bookmark and share newsroom content
- Include an optimized RSS feed to facilitate syndication and ease of discoverability within RSS search engines like Google Blog Search
- Optimize digital assets: images, video and audio as well as other file formats: MS Office docs & PDF
(This content is coutesy of Internet Marketing Blog)
