Before you put Taguchi Testing to Work, I will present here some useful resources to fully grasp the concepts. First, I will explain the basic philsophy of Taguchi methadology, then I will show the online tool to practically see Taguchi Testing Methadology in action and then I will present use and implement Taguchi Testing.
Philosophy of the Taguchi Method:
Quality is best achieved by minimizing the deviation from a target. The product should be designed so that it is immune to uncontrollable environmental factors.
Taguchi Method Design of Experiments
The general steps involved in the Taguchi Method are as follows:
1. Define the process objective, or more specifically, a target value for a performance measure of the process.
2. Determine the design parameters affecting the process. Parameters are variables within the process that affect the performance measure.
3. Create orthogonal arrays for the parameter design indicating the number of and conditions for each experiment.
4. Conduct the experiments indicated in the completed array to collect data on the effect on the performance measure.
5. Complete data analysis to determine the effect of the different parameters on the performance measure.
See the practical demostration of Taguchi Method:
Blair Gorman, has created a free tool that explains to you the Taguchi Method and allows you to simultaneously test many aspects of your landing pages and advertisement. Check it out at:
http://www.adcomparator.com/
A/B Testing and Multivariate Testing Resources:
Split testing is simlply testing version A against Version B,Taguchi testing would try to pick several of the best ones and split test them. Multivariate testing would test them all until it found the best combinations.
The best resource for all these testing in my opinion is Google Website Optimizer, however, the following page lists many other resouces as well, check them out:
http://www.alexlcohen.com/internet-marketing-resources/free-ab-and-multi…
